Successful Bio Creation Outline
Coming up with a bio for yourself can be a bit overwhelming, but with the right process and steps, you can write a bio that is engaging and will bring you business!
What a bio is…
- A way for your audience to connect with you personally.
- A chance for your audience to see what makes you unique.
- A way for your audience to connect with you professionally
- A vessel to get your audience to contact you
What a bio is not….A STUFFY ADVERTISEMENT!
Step 1: Where to start?
The first place to start is always the hardest, so start by being your best friend. Think about how your best friend would describe you.
Pro Tip: Modesty get the best of you and you still have writer’s block? Try giving that best friend a call and ask them how they would describe you personally and professionally. Don’t forget to take notes!
Step 2: Time to get personal
Remember, sales is all about commonality. You want to work with people like you, have the same interests, and that you can form a common bond with quickly and easily.Now is your opportunity to share what makes you unique or special with them, and get a little personal. Careful though, you dont want to get too personal and have your 12 cats scare away clients.
Step 3: Professional achievements
Time to list out those achievements you believe your prospective clients would benefit from hearing about. Keep it related to real estate if possible. Some examples could be how many homes you’ve sold or top office awards. If you are new to real estate, you can use transferrable skills and/or play up the strengths of your office, and why you joined CENTURY 21 Northwest Realty.
Step 4: Leave them wanting more…
The last part to write down is how you want them to remember you. Think of a call to action with your phone number and/or email to go along with your last phrases to help prospective clients contact you easily. Remember, first impressions count, but lasting impressions build relationships.
Step 5: Ready, Set, Action!
Now is the time to take all of the previous components together and create your bio. Keep in mind the tone you write with as you want it to be professional, but not stoic. Use the box below to write your bio.